Abstract:

Written by industry expert Saulle Mattei, this report evaluates technologies and solutions currently available for mobile TV implementation and operation. This publication is intended to assist with decisions concerning selection, implementation, and operation of a mobile TV system. Mr. Mattei discusses standards impacting mobile TV, evaluates mobile TV trials to date, and discusses components required and issues associated with deploying mobile TV. He also provides a technology comparison, weighing the pro’s and con’s of each technology. The report also includes information about some mobile TV trial results and a view of the future for mobile TV.

Target Audience

• Anyone making investment decisions in mobile TV companies, technology, and solutions
• Network engineering and operations personnel responsible for mobile TV implementation and operation
• Product management personnel requiring a better understanding of mobile TV
• Venders and service providers offering mobile TV and related products and services
• Media companies interested in alternatives for offering broadcast and/or unicast TV services to mobile

Table of Contents

1 Scope

2 Mobile Standards

2.1 IPDatacast
2.1.1 Overwiev
2.2 DVB
2.2.1 DVB-C, DVB-S and DVB-T
2.2.2 DVB-H
2.3 MediaFLO
2.3.1 FLO™ technology overview
2.4 T-DMB
2.5 isdb-t
2.5.1 Video and audio compression
2.5.2 Transmission
2.5.3 Interaction
2.5.4 Interfaces and encryption
2.5.5 Feature
2.6 Technology summary

3 Trials

3.1 DVB-H
3.2 MediaFLO
3.3 T-DBM
3.4 ISDB-T
3.5 Conclusions

4 Network Description

4.1 Content provider
4.2 Transport network
4.3 Return channel: Interactivity
4.4 Content management and distribution
4.5 Mobile equipment
4.6 The future
4.6.1 DVB-H2 (DVB-H in S-band)
4.6.2 MBMS

5 Services

5.1 Some trial results
5.2 Kinds of services
5.3 A look at the future

6 Standards

6.1 DVB-H (Digital Video Broadcasting for Handheld)
6.2 OMA (Open Mobile Alliance)
6.3 MediaFLO
6.4 T-DMB
6.5 ISBD-T

7 Appendix A: VHF Frequency Range

8 Appendix B: UHF Frequency Range

Index to Illustrations

Figure 1 Nokia 7700 series: Nokia’s DVB-H prototype
Figure 2 First commercial: Nokia’s DVB-H mobile equipment
Figure 3 IPDC over DVB-H using UMTS as a back channel
Figure 4 DVB-H broadcast functional scheme
Figure 5 DVB-H protocol stack
Figure 6 The time slicing principle: Service multiplexing in a common DVB-T/H channel with time-sliced DVB-H services
Figure 7 MPE-FEC frame structure
Figure 8 Comparison of QPSK and QAM modulation
Figure 9 The DVB-H standards family
Figure 10 MediaFLO network scheme
Figure 11 FLO air interface.
Figure 12 FLO frame structure.
Figure 13 T-DMB protocol interworking
Figure 14 T-DMB protocol stack
Figure 15 Broadcast digital TV technologies (world map)
Figure 16 Broadcast digital mobile TV technologies (world map)
Figure 17 Chain of value in broadcast mobile TV network
Figure 18 Generic business functions needed to implement a datacast service
Figure 19 Broadcast network
Figure 20 An interactive mobile TV service: Concept (Nokia copyrights)
Figure 21 Evolution of the phones with mobile TV receiver
Figure 22 Some phones with mobile TV receiver
Figure 23 How it is possible to deliver TV content using today’s 3G network infrastructure
Figure 24 How MBMS delivers TV content using 3G network enhancements
Figure 25 MBMS market positioning
Figure 26 MBMS costs/customers
Figure 27 Time to watch TV (traditional and mobile) comparison
Figure 28 Service positioning

Index to Tables

Table 1 Standards for Mobile TV
Table 2 Signal parameters for DVB-H OFDM signal (8 MHz channel)
Table 3 Parameters of the various possible DVB-H OFDM transmission modes
Table 4 Time domain parameters for DVB-H OFDM signal (8 MHZ channel)
Table 5 Useful net bitrates (Mb/s) for nonhierarchical systems in 8-MHz channels with MPE-FEC code rate 3/4; full multiplex assumed to be DVB-H
Table 6 T-DMB technical issues
Table 7 ISDB-T technical issues
Table 8 Mobile TV systems comparison
Table 9 DVB-H world wide trials and commercial services
Table 10 MediaFLO world wide trials and commercial services
Table 11 T-DBM world wide trials and commercial services
Table 12 ISDB-T world wide trials and commercial services

* This report has been published by CTR research partner Mind Commerce