Bespoke Market Studies

Generic scope for market study

Area	Example questions to answer
Market development	How is the market structured? Who are the key suppliers and customers? Which party holds the negotiating power? What is the size of the addressable market? How has this developed historically? What is the market growth segmented by price and volume changes? What is the projected outlook? What are the critical growth drivers and inhibitors? What are the external political, economic and environmental drivers to the market? What are the key events that have shaped the development of the market? What are key threats to sustained market development?
Competition	Who are the key players in the market? What is their relative market share in terms of revenues and volumes? How do they compare in terms of gross profit margins? What are the main points of differentiation between competitors? What are the barriers to entry into the market? What is the level of price competition between players? What are they key changes to the competitive landscape? What are the relevant player strategies? What is the scope for consolidation / exit in the industry?
Pricing	What have been the key trends in market pricing? How have average prices developed historically? What is the forecast for prices over the foreseeable future? To what extent is pricing correlated with other market factors? What is the supply constraint in the industry? What is the sensitivity of prices to growing volumes?